DAVID BARRAS
Creative Direction & Digital Design
NutraBloom
eCommerce & Relaunch
NutraBloom approached me to assist in the rebrand and relaunch of their line of supplements focused on fertility and wellness.
I designed packaging and a website for their launch to create an experience that supported NutraBloom’s warm tone and position as a modern supplements brand formulated by experts.
I provided post-launch support by creating social media assets and emails.
It started with packaging
The client tasked me with designing labels that would work with the sizes and shapes of existing bottles and would support the new brand. In a crowded marketplace, with packaging that is often overwhelming with information, I started by creating a simple design that is free of extraneous information and art. This made key information and potential health benefits stand out. I color coded the labels so users could easily identify if the supplement was for men, women or both.
Website
To support the NutraBloom brand, I designed the website to be lifestyle-centric rather than clinical. Photography throughout the site was chosen to help visualize this idea. I also placed bottles in lifestyle photos instead of the typical isolated product shots.
Recipe Book
The client asked me to design a cookbook to use as a giveaway and lead generator for an online promotion. The recipes utilized ingredients that contributed to a healthy diet for couples starting their fertility journey. I also designed the landing page that promoted the book.
I also produced video and static social media assets to support the product launch and eCommerce efforts.
Social Media
Emails
I designed a series of targeted eCommerce email templates including ones for abandoned carts and special offers.
Emails
We designed a series of marketing email templates including ones for abandoned carts and special offers.
Social Media
We also produced video and static social media assets to support the product launch and ongoing efforts.
It started with packaging
The project was started with new packaging that fit within this new brand NutraBloom was launching. The goal was to design labels that would clearly define who the supplements were for and what the potential health benefits were. Creating a simple design language was important to help NutraBloom in a market space that is crowded with packaging that is typically overwhelming with the amount of information presented.
