Stewart “Going Green” Campaign
Print Advertising
There were three executions - an introduction, an Earth Day message focusing on the organizational changes being made, and one promoting their online transaction management platform.
Above: Technology execution
Far left: Campaign introduction
Left: Earth Day message
Several years ago, the title insurance industry was facing increasing criticism for the large amount of paper used in real estate closings. Through a combination of adopting new technologies, processes and office practices, Stewart made company-wide changes to to announce they were "going green" to make its business more ecologically sound. I worked with a copywriter to create this campaign which utilized print and online advertising. This campaign ran for Stewart Title and the corporate parent company.
336 x 280
Technology Execution
Online Advertising
428 x 90
Campaign Introduction
Leave-behind Bookmark
Field office associates loved marketing drop cards they could include with paperwork or promotional items they delivered to their clients. This drop card encouraged the recipient to reuse it as a bookmark.
